Branch

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Situation

New features for an app that helps hourly employees and their managers make the most of their time.

The Branch app is a tool for employers and employees working in industries that rely on hourly employment. Challenges in this space include shift schedules that change on a weekly basis and financial needs that often require workers to juggle multiple jobs. 

Branch has already carved out a unique space for itself in the field of workforce management. Its employee-focused approach includes features that enable more schedule flexibility and financial support with no-interest instant pay ability. Stakeholders approached us to expand the app’s feature set.

My Role

• Synthesized information from the competitive audit and stakeholder interview to create a user journey map.

• Analyzed the results of a Kano survey to create a second iteration of high fidelity prototypes and annotated wireframes.

• Applied design patterns to high-fidelity mockups

• Built interactive prototypes with Axure

Tools

Sketch
Axure RP
InDesign
Photoshop

Competitive audit • Stakeholder interviews • User journey mapping • Annotated wireframes • Kano analysis • Tech scoping • Interactive prototyping • Mobile app design

Feature Concepts

—Please note these images have been intentionally blurred and the feature descriptions redacted. Please contact me for full access.

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Based on Branch’s business goals and user feedback collected by the team, I developed four new feature concepts into interactive prototypes for a next round of testing.

Feature 1

Help employees get what they need without manager involvement.

Features 2 & 3

Overviews that benefit employees and managers alike. Insightful tools that utilize Branch’s existing data.

Feature 4

Options for employees and employers to expand their reach.

How did we get here?

It started with encouragement from our stakeholder, who asked us to approach the problem space with big vision to move beyond the well-worn path of workforce management.

After conducting a competitive audit with the team of the existing workforce management space, I created a journey map to better understand how Branch users currently interact with the app and what might further enrich their experience.

My sketch for the journey map

Rapid Prototyping and Dev Scoping

After our first round of rapid prototyping, we met with the product owner and developer to scope the proposed features. Although most features were within the budget range, only 3–4 features would be feasible.

Narrowing down the features we would present to users was difficult. The team chose a set of 11 that could be taken in a few possible directions.

What current Branch users had to say

A Kano survey based on the 11 prototypes was sent out to current Branch users. We received responses from employees and managers, which gave us a good sense for how each feature was perceived from both sides.

A great idea! I like this one because it takes management out of the picture in this scenario. Love it!